Tesco has announced the launch of its new campaign to boost the popularity of UK beer.
The first in the series, Brithop, made by Buxton Brewery, launches exclusively at the Big 4 grocer this week.
The beer is described as “an all British-grown IPA, showcasing some of the most exciting and aromatic new hops to be developed by British hop growers.”
Tesco is set to stock the range at 800 of its stores from this week and will retail for RRP £3 per product.
