Rest of the World 
Canada 
EU 
UK 
USA 
SOUTH WEST SALES MANAGER (UK)
Position: Full-time
Salary: £40,000 pa depending on experience.
Working Hours: 08:30 – 17:00 (40 paid hours/week with 30 min unpaid break per day). Some overnight stays will be expected and some trade events may continue into the evening. A role like this will always contain some flexibility and you should work with your line manager to ensure there’s a suitable balance with office hours and out-of-hours tasks.
Responsible to: UK Head of Sales
Location: Southwest England – ideally based between Exeter and Bristol
Areas of Responsibility:
2025: BA, BH, DT, EX, GY, JE, PL, SP, TA, TQ, TR postcodes
2026: adding SN, SO, BS postcodes
2027: adding CF, GL, NP, SA postcodes
Join the passionate team behind some of the world’s best brewing ingredients! Charles Faram, a global leader with 160 years in the brewing industry, is looking for a creative and driven Marketing Executive to support our marketing efforts across the UK, USA, Canada, and Rest of World.
If you’re enthusiastic about food & drink, enjoy working in a creative, collaborative environment, and want to be part of an industry with real character, we’d love to hear from you.
JOB SUMMARY
The position of Sales Manager includes being responsible for creating positive customer interactions in person and digitally, proactively achieving new business opportunities, retaining and expanding current sales and furthering effective relationships. It is essential that we support our customers’ businesses and form part of their supply-chain management, using expert knowledge to give the best advice.
This is a broad role with a high level of influence over how we work to be the best brewery ingredients supplier for our customers, helping them to make good buying decisions.
We encourage Sales Managers to support their customers in their own working style
Main Duties and Responsibilities
- Help customers to make good buying decisions.
- Promote the full range of Charles Faram products and creative solutions that meet customers’ needs.
- Support the achievement of company targets and your part within those.
- Aid customers in their supply chain management by promoting appropriate levels of forward contracting for hop supplies.
- Managing and negotiating customer contracts to keep them to suitable terms.
- Spend appropriate time with customers on visits and in conversation whilst also managing your own admin (e.g. two days working from home and three days with customers per week, subject to circumstances).
- Build on your own expertise, earn customers’ trust and help them to succeed, creating mutually beneficial outcomes.
- Retain and expand the current customer base (perhaps ~85% of your time).
- Re-/acquire lapsed and new accounts (perhaps ~15% of your time).
- Network effectively within the sector, including at trade events and with our supply partners, and build positive relationships with colleagues.
- Problem solve for customers, using your own technical knowledge or by liaising with others to achieve a solution.
- Other duties as needed by the company.
KEY SKILLS
- Excellent commercial knowledge, decision-making ability and sales interest.
- The ability to achieve a high level of accuracy in your work and demonstrate willingness to investigate and solve problems (also to delegate such tasks to appropriate colleagues where needed).
- The ability to structure your work within a field-based setting where you are often working independently and physically apart from colleagues.
- To be able and confident in earning and building trust with customers of all sizes.
- To have high-level communication skills and the confidence to speak with business owners.
- To be keen to learn from colleagues, to seek out and to share knowledge.
- To be able to negotiate effectively, delivering quality and value for customers in line with company expectations.
- The ability to prioritise your workload in a fast-paced sector where customers frequently work to tight deadlines.
- To be comfortable using technology and a variety of platforms.
DESIRABLE KNOWLEDGE AND/OR EXPERIENCE
- Microsoft Office: Outlook, Word and Excel.
- SAP Business ByDesign – useful but not essential.
- Customer-facing experience, which can dramatically improve call-handling and sales confidence.
- A strong personal interest in learning more about the brewing industry and supporting our customers’ journeys through it
