AromaFest® Plus
Searching For New Hop Varieties
AromaFest® - searching for new hop varieties
BRINGING THE NEW
TO YOU
Networking
Networking opportunities with the Faram’s team, fellow brewers and suppliers.
Interactive Experience
Enjoy an interactive experience rubbing and sniffling hops, and tasting beers.
Searching For New Varieties
searching for varieties
Every year, Charles Faram develops secret experimental hop plots to discover unique, aromatic hop varieties. This process usually takes around five years, yet your insight can help fast-track promising hops and speed up progress.
What DOES 2026 have in store?
In 2026, we are launching the new and improved AromaFest® Plus. Brewers will enjoy a fresh chance to explore exciting new hop varieties and taste trial results early. You will also meet the suppliers behind the ingredients that transform exceptional beers. Moreover, each venue will serve great beer, giving you time to connect, learn, and share ideas. Every AromaFest® Plus event will include a special one-off brew made with hops from the Charles Faram Hop Development Programme and ingredients from our trusted partners.
This is a rare opportunity to assess early trial hops and help identify strong candidates for further development. Your feedback shapes the future of UK hops. As a result, you support the creation of disease-resistant, high-yield plants with vibrant flavours suited to modern beer styles.
This free event includes food, drinks, and time to meet other fellow growers. You can also connect with the Charles Faram team, socialise with fellow brewers, and speak directly with our suppliers. Spaces are limited and offered on a first-come, first-served basis, so book now and help shape the future of UK brewing through AromaFest® Plus.
Some of the fantastic venues we hosted events at last year included Bristol Beer Factory, Topsham Brewery, West Brewery and many more!
Each year, Charles Faram develops secret experimental hop plots, seeking unique, aromatic varieties. It takes about five years to bring these hops to market, but with your input, we can fast-track the process.
AromaFest® is your opportunity to assess early trial varieties, helping us identify the best candidates for further development. Your feedback shapes the future of UK hops, supporting the creation of disease-resistant, high-yield plants with exciting flavours for modern beer styles.
This free event includes food, drinks, and the chance to meet growers, connect with the Charles Faram team, and socialise with fellow brewers. Spaces are limited and allocated on a first-come, first-served basis—book now and help shape the future of UK brewing!
Some of the fantastic venues we hosted events at last year included Five Points Brewing, Bristol Beer Factory, Northern Monk Refectory, and many more!
searching for varieties
Each year, Charles Faram develops secret experimental hop plots, seeking unique, aromatic varieties. It takes about five years to bring these hops to market, but with your input, we can fast-track the process.
AromaFest ® is your opportunity to assess early trial varieties, helping us identify the best candidates for further development. Your feedback shapes the future of UK hops, supporting the creation of disease-resistant, high-yield plants with exciting flavours for modern beer styles.
This free event includes food, drinks, and the chance to meet growers, connect with the Charles Faram team, and socialise with fellow brewers. Spaces are limited and allocated on a first-come, first-served basis—book now and help shape the future of UK brewing!
Some of the fantastic venues we hosted events at last year included Five Points Brewing, Bristol Beer Factory, Northern Monk Refectory, and many more!
Meet the Suppliers
Join us and a huge range of our supplier partners, each bringing expertise, new products and exciting show offers.






2025 AromaFest® Plus Locations
AromaFest® Plus Locations UK
- AromaFest® Plus Worcester - Tuesday, 13th January
- AromaFest® Plus Chester - Thursday, 15th January
- AromaFest® Plus London - Wednesday, 28th January
- AromaFest® Plus Norwich - Thursday, 29th January
- AromaFest® Plus Exeter - Tuesday, 3rd February
- AromaFest® Plus York - Thursday, 12th February
- AromaFest® Edinburgh - Wednesday, 25th February
2025 AromaFest® Plus Locations
AromaFest® Plus Locations NON-UK
- AromaFest® Plus Poland - Tuesday, 9th December
- AromaFest® Plus Belgium - Monday, 26th January
- AromaFest® Plus Netherlands - Thursday, 29th January
- AromaFest® Plus Denmark – Friday, 30th January
- AromaFest® Plus Sweden - Friday, 13th February
- AromaFest® Plus Czech - Thursday, 26th February
- AromaFest® Plus France - TBC
- AromaFest® Plus Canada - TBC
- AromaFest® Plus USA - TBC
If you wish to learn more about Charles Faram events, please visit our events page.