HOPWALK® ON TOUR
THE HEADLINES
Pub Tour
Arriving early or staying late? Join us on a pub tour around Worcester
FARM
Visit two brilliant hop farms, each with its own character and charm
NETWORKING
Network with fellow brewers and chat to our supplier partners
Pub Tour
Arriving early or staying late? Join us on a pub tour around Worcester
FARM
Visit two brilliant hop farms, each with its own character and charm
NETWORKING
Network with fellow brewers and chat to our supplier partners
Pub Tour
Arriving early or staying late? Join us on a pub tour around Worcester
FARM
Visit two brilliant hop farms, each with its own character and charm
NETWORKING
Network with fellow brewers and chat to our supplier partners
ATTENDEES
259 people attended the tours over the 6 days, inlcuding brewers from around the world and our supplier partners.
BREWERIES
A total of 106 companies attended the 2 week long event, all enjoying our farm and production tours!
THE HIGHLIGHTS
Over 6 days, our guests visited 3 farms, explored hops in the field from commercial to experimental, checked out brand-new machinery, and sampled our hoppy stars in the HopTastic® competition.
THE DATES
- Wednesday 2nd September
- Thursday 3rd September
- Tuesday 15th September
- Wednesday 16th September
Wednesday 2nd September
Thursday 3rd September
Tuesday 15th September
Wednesday 16th September
WHAT TO EXPECT FROM THE HOPWALK® ON TOUR
See Hops at Harvest
Experience commercial and experimental varieties in the field.
Learn from Experts
Visit two brilliant hop farms, each with its own character and charm
Behind-the-Scenes Access
Tour Faram’s processing, storage and packaging facilities
Share this experience with your sales & marketing. Hops have theatre, and hop knowledge creates stronger beer storytelling beyond just ABV and availability.
See Hops at Harvest
Experience commercial and experimental varieties in the field.
Learn from Experts
Visit two brilliant hop farms, each with its own character and charm
Behind-the-Scenes Access
Tour Faram’s processing, storage and packaging facilities
Share this experience with your sales & marketing. Hops have theatre, and hop knowledge creates stronger beer storytelling beyond just ABV and availability.
Faram Finale: The HopWalk® On Tour
Join us for the 2026 HopWalk® on Tour. This year brings new farms, new hop varieties, and plenty of innovation, with the same great atmosphere!
This intimate, hop-filled road trip includes a tour of the Charles Faram facility, with updates from our quality duo, Tim and Jim, plus visits to two hop farms, each showcasing their own varieties, growing techniques, and hoppy expertise.
Spaces are limited, so be sure to book early and choose from one of four dates this September.
After all that exploring and a posh nosh Hoppy Meal picnic, we bring everyone back to The Faram’s Arms pop-up pub for hop showcase beers and some dinner!
It’s a chance to catch up with our supplier partners, network and mingle with the Faram’s team, celebrate the harvest, and share our love for what we do and who we are.
ARRIVING EARLY OR STAYING LATE?
THE PUB TOUR IS BACK
Join us for the Worcester pub tours, taking place on Wednesday, 2nd September and Tuesday, 15th September. These relaxed evening tours are the perfect way to continue the conversation or start new ones over a few beers, before and/or after your HopWalk® on Tour experience.
NOT DRIVING IN?
COMPLIMENTARY SHUTTLE BUS
Worcester to Worcester
08:35 and 18:00
| Time | Event |
|---|---|
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8:30 |
Guests arrive – Enjoy a coffee and pastry on arrival |
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Charles Faram Site Tour – A behind the scene view of our new & revamped pelleting plant, state-of-the-art cold store, warehouse and picking, and FreshPak line, OR enjoy crop updates from around the northern hemisphere in our seminar session. |
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Get your questions ready as our MD and Technical Director take the mic for a lively chat along for the ride! At the farm you’ll visit the picking machines, kilns, and hops around the yards. |
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Brookhouse Farm – Get up close and personal to some classic British hop varieties and let the hoppy (word bingo) games begin, keep your ears pricked for some unexpected hoppy sayings, from not just our MC’s but anyone in the audience! |
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Lunch – It’s time to grab your hoppy meal and enjoy some beers over lunch. |
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Orleton Court Farm – Inspect the hop crop of Challenger, Harlequin® and Admiral on this picturesque Worcestershire farm. Don’t forget to fill those bingo cards! |
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Beer and dinner back at The Faram Arms, our pop up pub. While you enjoy some beers, why not catch up with our supplier partners and the rest of the Faram’s crew. |
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18:00 |
HopWalk® On Tour Event ends and Shuttle bus departs for Croft Road Carpark Worcester |
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18:30 |
Worcester pub tour begins (only applicable on Wednesday 2nd and Tuesday 15th September) |
THE FARMS
Herefordshire
BROOK HOUSE FARM
Worcestershire
ORLETON COURT FARM
WhAT BREWERS HAVE SAID
HOPWALK® PLACES FILL QUICKLY
HopWalk® On Tour is free to attend and exclusively for brewing professionals.
Once the touring coach is full, the waiting list will open
FREQUENTLY ASKED QUESTIONS ABOUT THE HOPWALK ® ON TOUR
This is everything that you should need to know about the HopWalk on Tour, but if anything is missing please get in touch.
The following information will be automatically sent to you as an easy to follow PDF as soon as you submit your booking form.
BOOKING & ACCESSIBILITY
Booking – THE HOPWALK ® ON TOUR
To enable a fair and efficient HopWalk ® On Tour booking process, we are only able to accept bookings via the online form.
After registration has opened, if you think that you’ve been missed then get in touch.
The Charles Faram HopWalk® On Tour is free of charge for two guests per event.
Pre-booking is the only way to ensure your 2 spaces.
We strive to ensure a productive and insightful programme. Therefore, we implement a cancellation charge of £60 (Ex. VAT) a week leading to the event and a no-show charge of £60 (Ex. VAT) for non-attendance on the day.
Keep an eye on our HopWalk® On Tour Page for more information about the day.
Number of places
Due to this more intimate experience, we have limited spaces to two per brewery. If you would like any additional spaces please email [email protected] and we will add you to our wait list.
Accessibility – THE HOPWALK ® ON TOUR
Please be aware that the event is a hop walk and requires getting on and off the coach multiple times and walking on uneven ground and around large hop yards.
Access to certain parts of the machinery and farm buildings is via staircases, but is not compulsory.
If you have any questions concerning mobility and access please email [email protected].
Cost
This event is completely free up to 2 places per company. Each place after that is £60+VAT.
Event duration
Yes, the HopWalk ® event will last all day, starting at 8:30 am, and finishing at 6:00 pm.
We will be hosting two pub tours during the HopWalk® on Tour throughout the city of Worcester, starting at 18:30.
You can choose to attend either the pub tour on Wednesday, 2nd September OR Tuesday, 15th September, depending on which HopWalk® date you are attending.
You must pre-book a place on the tour using the event sign-up form. Once completed, the pub tour itinerary will then be sent to you via email with your booking confirmation and important information pack.
If you change your mind about attending the tour, you can email us on [email protected] to update your booking.
TRAVEL & ACCOMMODATION
Meet location
HopWalk ® on Tour Charles Faram & Co Ltd, Monksfield Lane, Newland, WR13 5BB
What3 Words: 5BBjigsaw.surfaces.forklift
Airports
Birmingham Airport (BHX) is 35.4 miles from Worcester
Bristol Airport (BRS) is 39.5 miles from Worcester
East Midlands Airport (EMA) is 69.7 miles from Worcester
If you are travelling by plane, we would advise using the train network in order to complete your journey to Charles Faram.
Train Station
Charles Faram is easily accessible by train, below are the nearest stations:
Malvern Link – 2.6 miles from Charles Faram
Great Malvern – 4.4 miles from Charles Faram
Worcester Foregate Street – 6.0 miles from Charles Faram
Worcester Shrub Hill – 7.2 miles from Charles Faram
If you are using the complimentary shuttle bus, please travel to Worcester Foregate Station.
ACCOMODATION FOR THE HOPWALK® ON TOUR
Hotel
Worcester and Malvern both have a range of hotels available. If you are attending the pub tour, we recommend staying in Worcester. If not, Malvern is the closer option.
For up-to-date information and reviews it is best to do an online search.
- The Hop Merchant House – Worcester – 6 miles from Charles Faram
- Premier Inn – Worcester – 5 miles from Charles Faram
- The Malvern – Malvern – 2 miles from Charles Faram
- The Foley Arms – Malvern – 3.5 miles from Charles Faram
Further suggestions and details will be sent to you after signing up for the event.
Station to Faram’s bus
You MUST have pre-booked seats to board the shuttle bus from Croft Road Car Park to Charles Faram and back.
If your travel circumstances change and you need to book or cancel the bus, please let us know as it affects the number of buses we provide.
THERE IS PLENTY OF PARKING AT CHARLES FARAM. There is NO parking on the farms, so you will need to park and leave your car at Charles Faram upon arrival in the morning. Please follow the signs from the main road to the Charles Faram car park.
The tour bus starts and ends at Charles Faram, so you only need the complimentary shuttle bus if you are not driving to the event.
The shuttle bus will be collecting visitors at 8:35 from Croft Road Carpark in Worcester – click here for directions
The bus will then depart Charles Faram for Croft Road Carpark at 18:00
If you wish to use the shuttle bus service, we recommend catching the train to Worcester Foregate Station and allowing at least 10 minutes to walk from the station to the collection zone.
THERE IS PLENTY OF PARKING AT CHARLES FARAM. There is NO parking on the farms, so you will need to park and leave your car at Charles Faram upon arrival in the morning. Please follow the signs from the main road to the Charles Faram car park.
The tour bus starts and ends at Charles Faram, so you only need the complimentary shuttle bus if you are not driving to the event.
Delayed arrivals
The shuttle bus pick up times have been calculated for the main arrivals. It’s best not to cut it too fine with the rail delays and strikes we have been experiencing. If one person from your party can text Charlie Gorham, then we will see if the bus driver is available to come back and get you. If not, then we recommend seeing if there are other late arrivals and book a taxi from the station.
Parking
PLENTY OF PARKING AT CHARLES FARAM. There is NO parking on the farms, so you will need to park and leave your car at Charles Faram upon arrival in the morning. Please follow the signs from the main road to the Charles Faram car park.
The tour bus starts and ends at Charles Faram, so you only need the complimentary shuttle bus if you are not driving to the event.
FREQUENT QUESTIONS
Accessibility – THE HOPWALK ® ON TOUR
Please be aware that the event is a hop walk and requires getting on and off the coach multiple times and walking on uneven ground and around large hop yards.
Access to certain parts of the machinery and farm buildings is via staircases, but is not compulsory.
If you have any questions concerning mobility and access please email [email protected].
Confirmations and info pack
Confirmations will be sent automatically after you submit your registration. Sometimes your confirmation may appear in your junk folder. If it is not there please contact us.
Order collections – THE HOPWALK ® ON TOUR
If you would like to collect an order for brewing ingredients and brewing aids while you are in the area you can do so. It’s the same setup as usual for UK collections in that your orders must be in by 10:00 the day before. Collections can only be made from Charles Faram, Monksfield Lane and between 09:00 and 16:30. With the staff at the HopWalk®, we are unable to be flexible on this.
WHY GREEN HOPS ARE NOT AVAILABLE ON THE HOPWALK® ON TOUR
The green hops and bines are available as usual by ordering through the sales team. If you give the team a call or email they will be happy to advise you on what varieties are available (subject to receiving the picking schedule, and mother nature), and arrange to get them delivered to you within 24hours of picking.
Green hops and bines are not available for purchase and collection at the HopWalk® on tour event for the following reasons:
- GREEN HOPS – the Charles Faram team are required to pick and pack the green hops in the morning. This was doable when we were situated on one farm on one day. Now that the event is across multiple days with shorter visits to multiple locations, it’s not logistically viable.
- HOP BINES – the hop bines are sold on the farm by the farm. As our visit is short and a walking tour over 5 days, the disruption to the harvesting, potential wastage and logistical arrangements does not make this viable.
- TRANSPORTATION – as the event is a coach tour, there is no way for you to transport your green hops and bines from the farm back to your vehicle. The event finish of 18:30 also delays any brewing schedule for that evening significantly.
Pets and children on the hop walk
We are unable to allow pets or under 18’s as this is a business event, on a working food farm with unsupervised access to beer.
Clothing for a hop walk
As we’re in fields on a farm during the hop walk please dress accordingly. Wear layers, and no loose clothing around machinery. If it’s hot bring a hat. Bring wellies and umbrellas. Ensure your footwear is clean.
Your new best white trainers are not recommended.
We strive to ensure a productive and insightful programme. Therefore, we implement a cancellation charge of £60 (Ex. VAT) a week leading to the event and a no-show charge of £60 (Ex. VAT) for non-attendance on the day.
