Hops and Their Role in Beer Innovation

At Charles Faram, hops are at the heart of everything we do. As one of the world’s oldest and most trusted hop merchants, we supply an extensive range of brewing ingredients, sourced from the UK, the US, Europe, New Zealand, and beyond, ensuring brewers have access to the finest ingredients from around the globe. Whether you’re crafting a traditional British bitter, a crisp lager, or pushing boundaries with bold, hop-forward IPAs, we offer the varieties, expertise, and technical support to help your beer shine. Backed by decades of experience, strong grower partnerships, and a commitment to quality and innovation, we empower brewers to achieve consistency, flavour, and aroma that stand out batch after batch.

Explore Our Extensive Hop Range

We offer one of the widest selections of ingredients available to brewers, including:

• UK-grown varieties like East Kent Goldings, Jester®, Harlequin®, and Olicana®
• US favourites such as Citra®, Mosaic®, Simcoe®, and Amarillo®
• New World ingredients from New Zealand with unique tropical and citrus profiles
• Continental classics like Saaz, Hallertau Blanc, and Tettnang

Available in whole cone and pellet formats, our nitrogen-flushed bags are carefully processed and stored to maintain optimal freshness and quality.

Why Hops Matter

Hops are a vital ingredient in beer, contributing:

• Bitterness to balance sweetness from malt
• Aroma and flavour, ranging from earthy and herbal to citrus, pine, tropical fruit, and stone fruit
• Preservative qualities to enhance beer stability and shelf life

We work closely with growers and breeders to stay ahead of new trends and bring you exciting, innovative hop varieties tailored to modern brewing demands.

Technical Expertise & Support

Choosing the right ingredients can make all the difference to your beer, and our technical team, with decades of brewing experience, is here to guide you in selecting the perfect varieties. We help brewers choose ingredients based on flavour and aroma profiles, alpha acid levels for bitterness control, compatibility with specific beer styles, agronomic performance and availability, and the desired impact on mouthfeel, stability, and overall beer character, ensuring every batch achieves the quality and consistency your brand demands. our team can help you select varieties based on:

• Alpha acid levels
• Flavour and aroma profile
• Brewing style and usage (bittering, late additions, dry hopping)

We also offer comprehensive sensory analysis and flexible contract options to ensure consistency across batches and brewing schedules, helping brewers maintain precise flavour profiles and reliable production planning. By combining expert evaluation with tailored supply agreements, we provide the tools and support needed to deliver beers that meet exacting standards every time, while giving brewers confidence in both quality and supply continuity.